The Evolution of Marketing Strategy Across MSOs

Home Insights Bulletin Board The Evolution of Marketing Strategy Across MSOs

Effectively competing in the current market necessitates:

A clear message for your MSO’s value proposition
Operational programs & data that substantiate your MSO’s value proposition.
Communicating your message thoughtfully and frequently to a more comprehensive target audience that extends beyond traditional exclusive focus on direct-to-patient acquisition. This expanded audience includes providers, affiliate clinic network & teams, strategic partners, referral partners, and payers.

MSO marketing efforts to-date are often:

The emerging view of healthcare marketing strategy includes:

Patient Acquisition
Patient Service, Experience & Engagement
Internal Marketing – Cultural Engagement & Development
Marketing & Brand Analytics
Marketing Budget Efficiency / Optimization
Brand Development & Reach

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