Prior to serving as CEO of Genuine Health Group, Joe co-founded Preferred Care Partners, a Medicare Advantage plan. As the company’s chief executive, he helped grow membership to 55,000 and generate sales in excess of $750 million.

For more than a dozen years he practiced corporate healthcare law, representing physicians, hospital systems, health care delivery networks, ancillary providers and health plans.

In 2004, Florida International University inducted him into its College of Business Entrepreneurial Hall of Fame. The following year he was honored as the 2005 Ernst and Young Health Care Entrepreneur of the Year for the State on Florida, the South Florida Business Journal’s Healthcare CEO of the Year, and as one of the Top 100 Most Influential Hispanics in the U.S. by Hispanic Business Magazine.

Joe served on the Florida Board of Governors, which oversees the State’s public universities and served on the Governor’s Blue Ribbon Task Force on Higher Education. He is a former board member for Florida Polytechnic University and Florida International University.